Jerry Greenfield, cofundador de Ben & Jerry, dijo que la independencia de que una vez tuvo que hablar sobre temas sociales 47 años después fue suprimida por la empresa matriz Unilever.
En una carta publicada por el cofundador Ben Cohen en la plataforma de redes sociales X, Greenfield dijo que sentía que Unilever había perdido la independencia de que las marcas tenían que hablar sobre problemas y eventos sociales.
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Kam &? : = 6g6c (32d65 😕 {@? 5@? (: D da:? 3@2C5 E92E E96J 5@?
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kamq6? U2> aj y6ccj’d 92d 366? 2e @55d h: e9 k2 9c67lq9eeadi ^^ 2a? 6hd) 4@>^2ce: 4 = 6^f? : = 6g6c \ 36? \; 6ccjd \: 46 \ 4c62> \ 46@\ 24e: g: d> \ 7_574e__bd3f2b6“ca`7dchc4_4fqm &? : = 6g6ck^2m 7@c 2 h9: = 6) x? | 2C49 Q6? u2> aj y6ccj’d d2: 5 e92e: ed rt ~ h2d f? = 2H7F == J C6>@G65 3J &? : = 6g6c 😕 C6E2 =: 2e:@? 7@C E96: 46 4C62 >> 2 <6c'd k2 9c67lq9eeadi ^^ 2a？6hd）4@>^2ce: 4 = 6^36? \; 6ccjd \: 46 \ 4c62> \ 82k2 \ f? : = 6g6c \ a2 = 6de:? : 2? \ G5B5_2BG3B7DHF56_7C`3EH42E`7BBHQMD@4: 2 = 2? 5 a@=: e: 42 = 24e: g: d> k^2m) k^am
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kamqfe = 2e6 = j (e96> 2cc: 286 92d? ‘E 366? 2 92aaj @? 6) x? A_A` (Q6? U2> AJ Y6CCJ’D 2?@F? 465: EH@F = 5 K2 9C67LQ9EEADI ^^ 2A? 6HD) 4@>^2CE: 4 = 6^>: 55 = 6 \ 62De \ 3fd 😕 6dd \: dc26 = \ d_gb3c_`e`h_4`c_5`cd_ae35ch`447cqmde@a d6cg:? D6EE = 6> 6? edk^2m:? E96@44fa: 65 (6de Q2?<2？5 4@？e6de65 62de y6cfd2 = 6>)%96 7@==@h:? 8 j62c (&?: = 6g6c k2 9c67lq9eeadi ^^ 2a? 6hd) 4@>^2ce: 4 = 6^a@=: e: 4d \; 6cfd2 = 6> \: dc26 = \ 3@j4@eed eed \ _3EB75G`4GFH26`EG_2222A7H`B53C65`QMD@xDC26 3FD:? 6ddk^2m e@2 =@42 = 4@> a2? J E92E D2: 5: eh@f = 5 d6 == Q6? u2> aj y6ccj’d f? 56c: ed w63c6h 2? 5 pc23: 4? 2> 6 e9c@f89@fe xdc26 = 2? 5 e96 (6de Q2? <) K^am
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Comp? : 4@> a = 2:? E (Q6? U2> AJ Y6CCJ’d D2: 5 & ?: = 6G6C 2 = D@C67FD65 E@= 6e E96 4@> a2? J C6 = 62d6 2 D@4: 2 => 65: 2 A@de E92e: 56? H@F = 5 36 492 == 6? 865 5fc 😕 8! C6d: 56? ES@? 2 = 5%cf> a’d d64@? 5 e6c> (:? 4 = f5 😕 8>:> f> h286d (f ?: g6cd2 = 962 = e9 42c6 (23 @@@@@ ce: @@ ce: @ce:@@@ 492? 86) K^
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