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Home » Heir Ball: How the Cost of Youth Sports Is Changing the N.B.A.
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Heir Ball: How the Cost of Youth Sports Is Changing the N.B.A.

claudioBy claudiojunio 23, 2025No hay comentarios12 Mins Read
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American sports come with implied narratives. The story of baseball is fundamentally nostalgic, connecting us to childhood and to the country’s pastoral beginnings. Football tells a story of manly grit, with echoes of the battlefield. Basketball is the city game, as the sportswriter Pete Axthelm called it half a century ago, and its chief narrative, for decades, was about escaping the ghetto. Religious metaphors run hotter in basketball than in other sports: when Spike Lee set out to make an ode to New York City hoops, he named his protagonist Jesus Shuttlesworth, for the N.B.A. Hall of Famer Earl (Jesus) Monroe; LeBron James appeared on the cover of Sports Illustrated at the age of seventeen as “The Chosen One.” Every tall and prodigiously skilled teen-ager feels like an act of God. And no sport, perhaps other than soccer, with its pibes and craques—the impoverished dribbling and juggling machines who hope to become the next Maradona or Pelé—so deeply mythologizes the search for talent. The savior of your N.B.A. franchise might be getting left off his high-school team in Wilmington, North Carolina, or he might be selling sunglasses on the streets of Athens, Greece, to help his Nigerian immigrant parents make ends meet, or he might be living with his mother in a one-bedroom apartment in Akron, Ohio. You just have to find him.

At least, that was the story. On a recent episode of “Mind the Game,” the podcast that LeBron James hosts with the coach and former point guard Steve Nash, James spoke with the young N.B.A. superstar Luka Dončić about how different James’s hoops upbringing had been from that of kids today. On the playgrounds of Akron, James said, he would play 21, in which the person with the ball tries to score against everyone else. Such games taught him how to improvise, how to get around multiple defenders and create scoring opportunities out of nothing. James is a father of two sons, who mostly learned how to play basketball “indoors,” in a “programmed” environment, he said. They were taught the game by a fleet of coaches and other professionals. “I didn’t have a basketball trainer until second, third, maybe fourth year in the N.B.A.,” James went on. “My basketball training was just being on the court.” Last year, Dončić founded a nonprofit that focusses on youth basketball; in December, the organization published a report arguing that, as youth sports have professionalized, they have become more exclusive, sucking the “joy” out of the game.

A video clip of the podcast was posted on TikTok, and the top comment beneath it reads, “Lebron will be one of the last superstars that’s from the ghetto, basketballs like golf now it’s a tutelage sport.” That might not be entirely true; if a seven-foot-two teen-age Kareem Abdul-Jabbar were walking around any neighborhood in New York today, he wouldn’t get far without a wannabe agent stopping him in the street. But, putting aside such once-in-a-generation talents, the landscape of the league has subtly changed. James and his older son, LeBron (Bronny) James, Jr., made N.B.A. history last year by suiting up as teammates, for the Los Angeles Lakers. And, while that was a first, being a second-generation N.B.A. player is becoming almost unremarkable. In 2009, ten players in the league had fathers who’d played for N.B.A. teams; this past season, there were thirty-five. The future promises even more hoop legacies. The likely No. 2 pick in the upcoming draft is Dylan Harper, whose father, Ron, played with Michael Jordan on the Chicago Bulls. Lists of top high-school recruits include the names Anthony, as in Carmelo, and Arenas, as in Gilbert. James’s younger son, Bryce, has committed to play for the University of Arizona and could also reach the N.B.A. soon.

Genetics is the most obvious explanation: if your dad is six feet eight and your mom is six feet two, you stand a better chance of guarding Kevin Durant—or Durant’s kids—than my children will ever have. But the N.B.A. has been around for almost eighty years, and the number of roster spots in the league has barely changed since the mid-nineties. If all that mattered were good genes, the influx of second-generation players would have shown up thirty years ago. Why the spike now?

To answer that question, one N.B.A. executive told me, you probably have to look at the economy of basketball development. The children of pros are generally wealthy and well connected; they have access to “better training, coaching, and the right people who can put them on the right lists,” the executive said. “Those early edges accumulate.” Increasingly, players are made as much as they are born, and making those players costs money. A star prospect requires a set of physical gifts that might as well be divine in origin. But, to compete now, he will also likely need the kinds of resources that you have to buy, and a small industry has arisen to sell them.

“It’s getting too expensive for some kids to even play, and the pressure to be perfect takes away the love for the game,” Dončić told me. “I think about my daughter and wonder what sports will feel like for her one day.” Jay Williams, a basketball analyst at ESPN who was the second pick in the 2002 N.B.A. draft, said to me, “When I came into the league in the early two-thousands, player development was mostly raw talent, repetition, and survival.” Now, he said, “development starts younger, it’s more specialized, and it’s driven by business.” Jermaine O’Neal, a six-time N.B.A. All-Star who recently founded a basketball-centered prep school, told me, “The cost of everything has changed.” O’Neal, like James, grew up with a single mother in a working-class area of a small city. Sports in general, O’Neal said, are “pricing out a percentage of athletes raised in communities like mine.”

The professionalization of youth sports has changed not only who reaches the N.B.A. but how the game is played when they get there. Watching the post-season this year, I found the level of play to be possibly higher than ever. But I felt little emotional connection to the game. Like many fans, I complain about the number of three-point shots that teams are taking, which turns so many games into an almost cynical exercise in playing the odds. Today’s style is also more rehearsed, more optimized. This, I believe, can be traced to the way that the players are learning the game from an early age—to the difference between a childhood spent outdoors with your friends, competing against grown men, and one spent as a customer, with a cadre of coaches who push you only in the ways that you or, in most cases, your parents approve of.

“What used to be driven by someone’s hunger to improve, to figure it out and work to get better, becomes a job for a lot of these kids so early,” Steve Nash told me. This, he added, meant “essentially trading their enjoyment and motivation for a calculated approach that may be more suitable to young adults than young kids.”

Person talking to St. Peter at the gates of heaven.

“You know that stupid thing that you said at a party when you were in your twenties that you thought made everybody hate you and it kept you up at night for years after? You were right to be concerned.”

Cartoon by Ivan Ehlers

Does this shift also help explain why the N.B.A. has struggled to find its next superstars, successors to James, Steph Curry, and others of their generation? Perhaps. It’s true that a number of today’s best players—Dončić, Nikola Jokić, Giannis Antetokounmpo—are from other countries, and many Americans crave homegrown heroes. But the leading players in this year’s finals, Shai Gilgeous-Alexander, of the Oklahoma City Thunder, and Tyrese Haliburton, of the Indiana Pacers, are North American. (Gilgeous-Alexander is from Canada.) The former plays a throwback game that involves a lot of slithering through tight spaces; the latter makes surprising, lightning-quick passes and fires his jump shots with an awkward motion that resembles an old man pushing his grandchild on a swing. Yet neither player has caught the public imagination in the manner of a James or a Curry or a Durant. When fans argue about the next face of the league, they usually bring up Anthony Edwards, the charismatic guard on the Minnesota Timberwolves, or Ja Morant, of the Memphis Grizzlies, who floats through the air like his bones are hollow before exploding into some of the most violent dunks the league has ever seen. They are the basketball equivalents of James Brown: undeniably virtuosic, always on point, but with so much confidence and brio that they feel unpredictable and capable of anything. The new N.B.A. archetype, in contrast, feels more like an “American Idol” singing machine—technically flawless and with unlimited range, but ultimately forgettable for everyone except the vocal coaches on YouTube.

What happened? Once, a serious basketball prospect might simply play on his local high-school team and then head off to college. Nowadays, he will likely attend multiple schools, seeking exposure, playing time, and competition. The trend began slowly, in the nineteen-eighties, when secondary schools with big-time basketball programs—notably, Oak Hill Academy, in rural Virginia, the alma mater of Rod Strickland, Anthony, and Durant—began recruiting the country’s best players. Soon, explicitly sports-centered schools emerged. The talent agency IMG purchased the Nick Bollettieri Tennis Academy, in Florida, and expanded it to include other sports, adding basketball in 2001. Five years later, Cliff Findlay, a Las Vegas businessman who had made his money in car dealerships, opened Findlay Prep, which was, arguably, just a basketball team—a dozen or so boys from all over the world who played games around the country and took classes at a private school a few minutes away from the gym where they practiced. Findlay Prep won three national high-school titles in four years and produced eighteen N.B.A. players. It closed down, in 2019, when the nearby private school ended the partnership. Suddenly, Findlay’s students had nowhere to go to class.

This spring, I flew to Dallas to visit Dynamic Prep, the school that Jermaine O’Neal founded in 2022. It has eleven students, all of them Division I basketball prospects. Monday through Friday, the students gather at a twenty-four-thousand-square-foot training facility just north of the city. In the morning, they sit in a classroom and take an N.C.A.A.-approved curriculum of online courses. Then they head to the gym for strength training and conditioning, before basketball practice in the afternoon.

When I arrived, Dynamic’s student body was on the court. The team had recently been ranked tenth in the country by ESPN, helping it qualify as a late addition to the Chipotle Nationals, an annual tournament that unofficially crowns the country’s high-school champions. But Dynamic would face long odds against more established programs, including IMG Academy and Montverde Academy, another Florida school that consistently produces N.B.A. draft picks. And practice wasn’t going well. O’Neal, who is the head coach of the team in addition to being the school’s founder, stood on the sidelines, his arms crossed. He is nearly seven feet tall, with a high forehead and a dimpled chin; he still appears to be more or less in playing shape. The team had been running half-court sets for nearly thirty minutes, but nobody was where he was supposed to be—not even Jermaine O’Neal, Jr., the team’s small forward. O’Neal, Sr., had spent the first half of practice quietly simmering; then one player missed a defensive rotation and asked his flummoxed coach what was wrong. “Your demeanor!” O’Neal yelled, before ordering the player off the court. Another kid replaced him, and the ball was passed back to the top of the key. The drill began again.

O’Neal grew up in Columbia, South Carolina, and counts thirty-two siblings among his relatives. His mother taught him almost everything; he didn’t meet his father until he was thirty years old. At seventeen, just a few years after growing about nine inches in three months, he became one of the youngest players ever to reach the N.B.A. when he was drafted in the first round by the Portland Trail Blazers. He was part of a generation who skipped college entirely; the sports media was largely skeptical of kids who turned down college scholarships in favor of N.B.A. dollars, and these teen-agers often found themselves competing for playing time against men more than a decade older. O’Neal rode the bench for four years. But veterans on the team made sure that he understood his place on the roster and how to act like a professional. When he was traded to the Indiana Pacers, after his fourth season, he flourished.

O’Neal credits the playgrounds of his childhood with giving him instincts on the court and helping instill the resilience to endure what felt like an ignoble start to his career. He knows that the kids he coaches aren’t getting that kind of real-world instruction, and so he looks for ways to simulate it. “I’m taking a little bit of the hardship mind-set of how I grew up, and I’m bringing it to this new-school mind-set and mixing it,” he told me. The team’s intense practices and his focus on defense are partly meant to create an experience of adversity. He believes that his job is not only to prepare his players for what comes after Dynamic in college or in the pros but also to protect them from it. “Your coaches won’t love you—you’re just getting them closer to another win,” he yelled at one point during practice. “Once you get on campus, your parents will never be able to help you.”



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